David Crafoord joins Pivot as advisor

Design and innovation are propellants for differentiation that leads to growth. Consequently, Pivot has recruited industrial designer David Crafoord as Operating Advisor in Design Management. David will simultaneously assume his employment with Pivot’s portfolio company Bare Collective.

Pivot was founded in 2019, with a focus to support its acquired portfolio companies in adopting a new strategic direction towards increased profitable growth. This encompasses changes in corporate governance and operations, as well as in innovation within all segments of the business model. Product- and service design are central areas in Pivot’s applied methodologies.

In 2020, Pivot acquired Esska of Sweden and ImseVime, and in doing so Pivot laid the foundation for Bare Collective, a group in the baby and feminine hygiene market. Bare Collective has an active acquisition agenda to further build and strengthen the group with companies with relevant offerings. David Crafoord now joins Bare Collective as Lead of Design and Innovation, beginning in April 2021. In parallel, David assumes the role of Operating Advisor in Design Management at Pivot.

David Crafoord, with 24 years of experience as an industrial designer, most recently comes from the role of Senior Director Design Expert at Veryday and McKinsey Design. David also has held an adjunct professorship in design at Linnaeus University and is established as one of the most reputable experts in design and insight-driven innovation, with diverse award-winning work in assignments with a range from medical technology equipment to consumer-friendly products and services. Notable awards that David has received are “Red Dot: Design Team of the Year 2014“, Baby Product of the Year 2020 and several Red Dot Awards for Product Design.

It is tremendously exciting to take this next step and to be a part of developing the role of industrial design in corporate development and as a driving force for shareholder value. Pivot has already in their foundations established, and in their work demonstrated, that this is central to them, which makes me really look forward to leading this work”, comments David Crafoord.

By complementing our team with David’s expertise, we are able to further create value through meaningful design, which leads to better, more attractive and more sustainable products and services. In addition, we clarify for the companies that we acquire and develop, our ambitions to develop the brand, products and business models with the absolute highest possible degree of design and innovation, and the importance we stress of being close to customers in uncovering new insights. Further, David’s persona exemplifies the values ​​we have at Pivot”, comments Dariush Ghatan, partner at Pivot.


For additional information contact:

Dariush Ghatan, Partner
+46 (0)70 606 86 96


About Pivot:
Pivot is a Swedish private equity-fund, investing in- and developing qualitative, high-potential companies in the Nordics, with a focus on development and growth initiatives. We invest capital and engagement – lots of engagement. We support our investments with experiences, processes and networks to instill new energy and capabilities to develop and capitalize on dormant opportunities through Innovation. We like local companies. The explanation is simple; Less talk – more action. We believe in retaining the local footprint, whilst growing the business on a global scale – strengthening the region by creating job opportunities. For more information, visit www.pivot.se.