Pivot as a new owner of ImseVimse marks the beginning of further growth

Pivot Fund I (E) AB (”Pivot”) has, together with the previous owner and key staff, acquired Gotland-based ImseVimse, a leading provider of functional, reusable and high qualitative textile products.

ImseVimse was founded in 1988 by Marie Walleberg. Sustainability and the need to soothe her baby’s diaper rash laid the foundation for what is today ImseVimse. For more than 30 years, the company has developed functional, reusable and highly qualitative textile products for women and children – produced with care for both people as well as the environment. The products are sold to customers across the globe, through its own online channel as well as a wide network of resellers and wholesalers.

”At ImseVimse, we work together to create sustainable and circular solutions to products used by people on a daily basis, for which demand is increasing. I want to provide ImseVimse and its employees the opportunity to develop further and I have searched for a suitable partner to help us take the next step. I am really happy to have established this partnership with Pivot, whom with its additional competencies and network can take ImseVimse to the next level. It has also been very important to me that Pivot aims at retaining the local footprint here on Gotland and that they aim at developing the business from here“, says founder Marie Walleberg.

”Finding solutions to how we can create better and healthier products, as a solution to our everyday needs, with an improved environmental footprint is a must. We are deeply impressed by what Marie and all the employees at ImseVimse have accomplished. They are spear-heading the development of reusable and environmentally friendly textile products – with a circular approach, which we find is just right timing-wise and something that is dear to our hearts. We are looking forward to contributing to ImseVimse’s continued journey and to take the company to new heights “, comments Niklas Hofverberg, Partner at Pivot Partners AB.

The terms of the deal are not disclosed. For further information, please contact:

Niklas Hofverberg, Partner, Pivot Partners AB
+46 (0)70 190 75 58
Marie Walleberg, Grundare, ImseVimse AB
+46 (0) 70 859 28 90

About ImseVimse:
ImseVimse, founded 1988 on Gotland, develops functional, reusable and highly qualitative textile products. Sustainable consumption is the norm, not the exception. Point of departure has always been to offer reusable products which comfort can be worn skin close. For more information, visit www.imsevimse.se

About Pivot:
Pivot is a Swedish private equity-fund, investing in- and developing qualitative, high-potential companies in the Nordics, with a focus on development and growth initiatives. We invest capital and engagement – lots of engagement. We support our investments with experiences, processes and networks to instill new energy and capabilities to develop and capitalize on dormant opportunities through Innovation. We like local companies. The explanation is simple; Less Talk – more action. We believe in retaining the local footprint, whilst growing the business on a global scale – strengthening the region by creating job opportunities. For more information, visit www.pivot.se.